We're ITO, a beddings and sleepwear company, inspired by our love for our homes. We're founded on the fundamental belief that when it comes to sleep, you should not skimp on it. We knew we could do better. Better quality. Better made.

We've always put people and planet before profits. Crafting only the most indulgent bamboo products. Not for trends, but made to last you a long time.   Developed together with friends, this is a passion project, a movement, and a tribute to one of the greatest people we know who have ever walked the earth. These are the same people who taught us valuable lessons in life. To honor them, we wanted to bring our bamboo products to homes around the world. 

All our products are made from bamboo fabrics. It regenerates naturally and keeps our air cleaner and environment healthier. Bamboo requires no herbicides. They are naturally resistant to disease and is easily grown without any chemical fertilizers or pesticides.

All our products are made from bamboo fabrics. It regenerates naturally and keeps our air cleaner and environment healthier. Bamboo requires no herbicides. They are naturally resistant to disease and is easily grown without any chemical fertilisers or pesticides.

Everything we do, we do with love and the most important: passion